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home > ethic
08.4 | Uncommon Ideas
Volvo doesn't just make safe cars; they invoke driving confidence and ensure family protection. Kodak doesn't just make film; they give us the stuff to perpetuate treasured moments.
In the same vein, we almost never take anything at face value, believing that ideas born of literal translations or analysis frequently fail. Here, we examine all assignment subjects, consider the ultimate recipients of our design and photography product, then marry the best of both worlds for maximum impact and recall.
next | Death to Mediocrity
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