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home > ethic
08.7 | Messages Beyond the Medium
A widespread belief suggests "The medium is the message." We forcefully protest this conviction.
Every ounce of our creative effort goes into producing design and photography that transcends the means by which they are delivered. We measure the success of our design and photography by the audience's ability to retain our images' association long after the sheet of paper has been recycled or the browser window closed.
next | Tools in Their Proper Place
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